by rantywoman

At the time she published The Feminine Mystique, Friedan argued that the public image of women was largely one of domesticity — “washing machines, cake mixes … detergents,” all sold through commercials and magazine. Today, American women have more public images of themselves than that of a housewife. We see ourselves depicted in television, ads, movies, and magazines (not to mention relief!) as politicians, business owners, intellectuals, soldiers, and more. But that’s what makes the public images of total motherhood so insidious. We see these diverse images of ourselves and believe that the oppressive standard Friedan wrote about is dead, when in fact it has simply shifted. Because no matter how many different kinds of public images women see of themselves, they’re still limited. They’re still largely white, straight upper-middle-class depictions, and they all still identify women as mothers or non-mothers.