human behavior

by rantywoman

http://www.salon.com/2013/02/11/why_you_cant_stop_perusing_your_facebook_profile/

“Facebook gives you the ability to construct yourself in a positive manner, link yourself with friends, and make those displays of connection public. You’re telling the whole world, ‘These are my friends, or members of my family. This is how close we are. Here are photographs of the things we do together.’ That’s where people usually anchor their self-worth.”

Writing in the Personality and Social Psychology Bulletin, Toma and Hancock examine Facebook usage through the prism of self-affirmation theory. “According to this theory, all human beings have a fundamental need of feeling self-worth—to feel that you’re a valuable member of society,” Toma explained. “Deep down, everyone wants to believe they’re a good person.”

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